Leuchtturm
1917 Slogan

Leuchtturm1917’s slogan, “Denken mit der Hand” (Thinking by Hand), is a stroke of branding brilliance. In just three words, it captures the philosophy, function, and emotional essence of their notebooks. It speaks to the deeply human connection between writing and thought, reminding us that the act of putting pen to paper is more than just note-taking—it is a process of clarity, creativity, and cognition. The phrase not only reflects what the brand stands for but also subtly elevates their products beyond mere stationery, positioning them as essential tools for ideation and intellectual craftsmanship. It’s a slogan that doesn’t just describe—it resonates, making it one of the most perfectly aligned and intelligently crafted brand messages in the world of design and writing culture.