An ingenious slogan perfectly capturing the aspirations and creations of the brand.

“Thinking by hand”

A simple hole in a pasta spoon might seem like nothing more than a drainage feature—but look closer, and it reveals a quiet example of holistic design consideration. By shaping it to measure a portion of spaghetti, the spoon connects more deeply to its purpose.

Ever noticed how the cover art for your favorite Netflix shows seems to change over time? It’s not random. Netflix dynamically customizes the thumbnails you see based on your personal viewing habits.

Google’s autocomplete is designed not for speed alone, but for clarity. A slight delay prevents an overload of shifting suggestions, giving users a moment to refine their intent. This subtle pacing turns a simple feature into a seamless, intuitive interaction.

Barbour’s oversized brass zipper is a prime example of functional design enhancing user experience. Engineered for durability and ease of grip—even when wearing gloves—it features a solid brass construction and an ergonomically shaped pull-tab. Though Barbour does not advertise it, the sheer robustness and form factor of the zipper naturally lend themselves to an unintended but seamless secondary function: opening bottles.